Vision and Expression: Online Identity
There were many ideas thrown out on to the table for the Thrive Wellness corporate Identity design. We knew we wanted blue or green in the final design. The company was about understanding the conditions your body needs to Thrive on a daily basis. This was not just about fitness but also about energy and balance in your life. We wanted to create an upbeat design that incorporated the idea of fitness and wholeness. We introduced the tree to the design and then it came together with the energy and light that worked perfectly online as well as in print.